I am proud to say I have officially been here a year. I have assisted in laying the groundwork for a new Digital Asset Management (DAM) system. I assisted our consultants at Optimity Advisors in interviewing our stakeholders and developing a new taxonomy. I have organized and staged over 11 TB of content in preparation for this new system. I have been assisting in reviewing DAM vendors to the end of identifying the best system for our business case. I have had a thorough education in the Consumer Product Goods business space. I have cultivated relationships throughout the CPG business to engender good governance for digital assets. I am looking forward to the next steps in my career and am excited for new challenges!
At this point in time I am proud to say that the Digital Asset Library which is a Piction, DAM system installation is fully realized as it was envisioned in our RFP. Now we are reviewing the assets we house to refine metadata and improve the overall search-ability of the system.
Now that this system is in place I have been tasked with 2 additional projects. The first is to revamp our division’s website. It is a confusing mess of menus that divorces policy and guidelines from the services we provide. My job is to partner with one of our web gurus, Monaco Jones, and make this become less of pile of unconnected menus and information silos and more of an interactive experience that helps the potential client determine which of our services would best suit their PR and Communications needs. This will be accomplished by guiding them through our policies and criteria for service before they get to our service applications.
The second duty I have been tasked with is refining our in-house server’s storage structure and asset archival practices. This coupled with the website rebuild has made me expand these two projects into an overall review of workflow, distribution and storage policies. We pay for a lot of disparate systems to accomplish the myriad services we provide. Charge-back systems, DAM systems, and all of these amount to a fair amount of time and energy spent navigating between them. So I am currently drafting a full time/cost analysis to help guide future decisions and to trim the fat off of our daily processes.
More to come as these projects evolve.